Hi there, 

Hi, I’m Federico but everyone calls me Fede (pronounced Feh Deh). I was raised in a family of immigrants and artisans, where creativity was less of a luxury and more of a way of life. That upbringing taught me to approach every challenge with curiosity and craft.

I grew up in Buenos Aires and have since called San Francisco, New York, and Miami home. I’m a lifelong learner, always chasing new ideas and ways to grow both personally and professionally.

These days, I’m also a proud dad to a four-year-old who has taught me more about patience, resilience, and joy than any job ever could.